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The Rise and Rise of Article PR

2006-03-10T13:42:00.000+05:45

Already a very popular method of achieving a high search engine ranking, article PR (aka article submission) has now entered the mainstream. As such, its popularity is increasing at a dramatic rate. While this is great for SEO copywriters like myself, there are some side-effects that need to be addressed if article PR is going to remain a viable search engine ranking technique. This article discusses some of those side-effects, along with how they might be addressed.

But First, a Little on Article PR

Article PR is the process of writing 'frëe reprint articles' and submitting them to the 250+ established article submission sites on the Internet. An article submission site is simply a repository of frëe reprint articles - a place where authors can submit their articles frëe of charge, and where webmasters can find articles to use on their websites frëe of charge. In return for frëe use of your article, the webmaster includes your author bio and its links to your site. Every time your article is published, you get another link to your site and a boost to your ranking. If the quality of your article is high, it can be published hundreds of times.

The Rise And Rise of Article PR

Because article PR is such an effective way of generating a high search engine ranking, it has now entered the mainstream. As an SEO copywriter, I get several requests each week for quotes to write articles. These requests come almost exclusively from business owners and marketing managers who know little (if anything) about SEO. They obviously didn't go looking for article PR; article PR found them...

The Side-Effects of the Rise of Article PR

A number of writers have voiced the fear that article PR will die through 'over-use', just as keyword stuffing and link farms died. But I don't agree. Why? Because article PR isn't just useful to authors and SEO copywriters. The success of article PR is based on the premise that our articles are also useful to READERS. So long as the majority of articles remain useful (i.e. helpful, informative, and easy to read), readers will still want to read them, publishers will still want to publish them, and article PR will remain a viable link building method.

This is true no matter how many people are writing and publishing frëe reprint articles. Frequent use of a tool doesn't make the tool ineffective. (Just look at traditional forms of advertising - millïons of businesses engage in radio, print, and TV advertising, and those methods remain very effective. The fierce competition simply encourages advertisers to improve the quality of their ads in order to stand out.)

No, in my opinion, there's no such thing as too many articles. However, there is such a thing as too many BAD articles. Readers want helpful, credible information; they don't want badly written articles or empty words ('article sp@m') which simply carry a link.

Just as importantly, webmasters don't want to spend hours trying to find the right article to publish. At the moment, there are literally hundreds of article submission sites out there. Most of them are generic, fully automated affairs that involve no human moderation. They don't distinguish between good writing and bad, they don't cull article sp@m, and they don't categorize their articles very well. As a result, publishers have to wade through a sea of poor quality to find a handful of useful articles.

These issues are the real hurdles that need to be overcome if article PR is to survive.

Overcoming the Problems

The article submission sites will overcome the problems. Here's how...

As mentioned above, readers aren't interested in bad articles or article sp@m. This means that, in the long run, there's no real value in publishing such articles (either for webmasters or article submission sites); readers will frequent the sites that publish useful articles and ignore those that don't. Likewise, publishers will frequent the article submission sites that post useful, easy-to-find articles and ignore those that don't.

This means we'll see an increase in the number of human-moderated article submission sites. And once this happens, the article PR landscape will change forever:

1) Human moderated article submission sites will offer a higher percentage of quality articles, and those articles will be easier to find;
2) Human moderated article submission sites will attract more publishing webmasters, and, as a result, more authors;

3) We'll see a decrease in the number of un-moderated article submission sites because they won't generate enough traffïc to make AdSense profitable;

4) We'll see a decrease in the overall number of article submission sites (anyone can launch an automated article submission site, but it takes real commitment, business sense, and a dedicated budget to run a human-moderated article submission site);

5) The spoils will be greater for the surviving article submission sites, so they'll go to greater lengths to ensure the high quality of their articles; and

6) We'll witness the decline of article sp@m and poor quality articles simply because they won't be accepted at the good article submission sites.

All in all, it's a positive outlook for authors and publishers of quality articles.

Getting improved search engine rankings

2006-01-28T00:07:00.000+05:45

It’s not surprising that every webmaster would fancy seeing his or her website obtain improved search engine rankings. Yet, only ten of them actually appear on the first page. If so, what’s the trick to get improved search engine rankings? Well, there is no single way to obtain high ranking in search engines.

Getting improved search engine rankings can be brought about by the following processes:

Broad Website Analysis:

Keywords Optimization:

Meta Tags Optimization:

SEO Copywriting:

Submission:

Link Trade:

Reporting:

Maintenance:

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Web Copywriting

2006-01-20T00:32:00.000+05:45

While every site owner would want their website to appear on the first page of search engine result, only the top ten succeed. Then, what’s the secret behind that? There are many… But one of the most important ones is web copywriting.

Introduction to Web copywriting (SEO Copywriting or Search Engine Optimization Copywriting):

Web copywriting is nothing but writing contents for a website. You generally create an article of about 350-500 words related to a topic which could be anything – about your company, services that you provide, and each service or product etc.

In, web copywriting, you either create new text or revise existing ones so as to include targeted keyword phrases in a way that is search engine friendly and also enhances the visitor experience with logical, focused content.

Purpose of Web copywriting:

Choosing keyword for Web copywriting and why?

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Affiliate sales programs

2006-01-17T11:08:00.000+05:45

Introduction to affiliate sales programs

Affiliate sales programs are advertising campaigns that offer some sort of financial incentive for webmasters to drive traffic to the advertiser's website. To start affiliate sales programs, you can simply put hyperlinks pointing to your merchant’s sites with some banners or texts. If web surfers who come to your site visit the merchant’s sites and make some kind of purchases, then you will make money for it. In affiliate sales programs, payment can be made not only when the actual sale occurs, but also when the customer visits the merchant’s site, fills up some kind of forms or take some other actions that can directly or indirectly benefit the merchant.

How difficult are affiliate sales programs?

Well then, are affiliate sales programs all that easy? Then why not create a website, throw some links and banners, sit back and watch? No! Running affiliates sales programs is not a piece of cake though. Getting traffic to the web site is not that easy. Moreover, the users who are visiting your websites have to be the ones who need your merchant’s product. Even your site may have to be related to your merchant’s site so that you may be able to direct them to that merchant’s site easily. However, with some homework done, that can be achievable. You can create a website with helpful contents that people are looking for, join affiliate sales programs and advertising programs like adsense, optimize your site for good search engine placement, and viola! You might well be making money.

Key stakeholders of affiliate sales programs

The major players of affiliate sales programs are:

Affiliates
Merchants
Network

Advantages of affiliate sales programs:

Affiliates sales programs can become hugely successful in the web because they help to guide visitors to the merchant’s site through links, thus allowing value to flow along those links. Whenever a user or say customer visits an affiliate’s site, there is always a probability that the user will follow the link to the merchant’s site and purchase some kind of products or services thus providing the merchant with additional business.

How affiliate sales programs help affiliates and users?

Affiliate sales programs also help the users who visit the affiliate’s site and the affiliates themselves. The affiliates can help their users by pointing them to something useful. The affiliates can also benefit by increasing their chances of getting revisited whenever they guide their users to some valuable resources, not to mention the commission that the merchant of the affiliate sales programs will pay them.

How affiliate sales programs help merchants?

Affiliate sales programs are also beneficial to the merchants. Because the payment is made only when the merchant earns some kind of value from the user- whether it be through clicks, leads or through purchases, the merchant doesn’t pay anything if he gets no benefit from the process. Hence, there are clearly defined rules on what will be paid and what won’t. On top of that, the payment details of affiliate sales programs are also formulated beforehand allowing the affiliate to expect how much she or he can earn.

Weaknesses of affiliate sales programs:

Affiliate programs are not without limitations. Careless and hasty management of affiliates can severely cost merchants and may even spoil their long and hard earned reputations among clients. Tempted by the possibility of accumulating hosts of affiliates without having to pay for them until they add value, merchants can sometimes get overwhelmed and add worthless affiliates. Moreover, affiliate sales program do not fit all kinds of products. Would you buy a car searching sites using links? Items that have to be examined physically are less likely to be bought with the help of affiliate sales programs.

Who to choose for affiliate sales programs?

If you want to run a successful online business, then you will need to have successful affiliate sales programs. Having successful affiliate sales programs requires experienced Affiliate Managers, whom you can trust and who know all of the ins and outs of affiliate sales programs. Affiliate sales programs are not just traditional marketing programs and they don’t just require a good marketing manager. They require the manager to be very tech savvy and innovative with expertise in marketing.

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